Wednesday, 2 October 2019

10 Sound Principles

A couple of weeks ago I was privileged to present at a CEO Summit on the importance of company culture. Particularly popular were LEGO’s insightful 11 Paradoxes of Management, one of three sets of principles set out in the History section of the wonderful LEGO House in Billund, Denmark. I will write more about those in the future, but I promised to cover the others.

Today I want to talk about what is called 10 Important Demands for a LEGO Effort. Despite the clumsy name, these are brilliant rules for any undertaking. They are:

  1. Be objective and truthful
  2. Be positive and unpretentious
  3. Be economical
  4. Be international
  5. Evoke enthusiasm and inspire
  6. Encourage imagination and activity
  7. Observe characteristics
  8. Company concerns ahead of personal interests
  9. Complete every task
  10. Act according to company philosophy

Many fundamental truths in here, and it seems to me they should be naturally respected by anybody with a sound moral compass. Alas we’ve all come across people who are clearly drifting without a clear understanding other than their own aggrandisement. 

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